Who Simone Worked with
An experienced counsellor who came to coaching at the very beginning of their business journey. They were working in a role that no longer fulfilled them and had a dream of creating their own counselling practice, but lacked the confidence to take the leap.
The Challenge
Although they knew they wanted to build a business of their own, they felt lost about the path ahead.
Years of feeling undervalued had eroded their confidence. They questioned their abilities, doubted their worth and struggled with imposter syndrome. More than anything, they needed someone who understood the emotional side of starting a business; someone who could challenge their thinking while providing a trusted sounding board.
Without making a change, they risked remaining in a role where they felt unseen and unsupported, leaving their dream of owning a counselling practice unexplored.
Simone’s Approach
We began with an initial six coaching sessions. What started as short-term support has grown into an ongoing coaching relationship spanning more than two years.
Throughout our work together we focused on:
- Challenging limiting beliefs and unhelpful thought patterns
- Creating a safe, non-judgemental space to explore ideas and decisions
- Helping them define what they truly wanted from both life and business
- Offering new perspectives that expanded what felt possible
- Holding them accountable to meaningful action while celebrating every milestone along the way
One particularly powerful breakthrough came through using a metaphor that helped them recognise their unique gifts in a completely new way. It became a turning point in how they saw themselves and what they were capable of achieving.
The Outcome
Tangible results:
- Successfully launched their own counselling business.
- Developed clear goals and direction for growing the business.
- Built practical strategies for networking, collaboration and developing new business opportunities.
- Gained confidence in making decisions and taking consistent action.
Intangible results:
- Rediscovered self-confidence and learned to own who they are.
- Found their voice and let go of imposter syndrome.
- Began celebrating achievements instead of dismissing them.
- Experienced greater calm, clarity and empowerment.
- Developed the confidence to approach opportunities with courage rather than fear.
Today, they lead their business with far greater confidence, trusting both their own judgement and the value they bring to their clients.
Reflection
What began as coaching to explore a career change became a journey of rediscovering self-belief—giving one aspiring counsellor the confidence to build a business, trust their voice and step fully into who they are.
“Working with Simone has been a transformative experience. I have discovered new ways of seeing myself using powerful metaphors that helped me rediscover who I am and boldly own it. She encouraged me to be brave enough to ask for what I truly want, and in the process, my self-confidence has been restored and is stronger than ever.
What I appreciated most about Simone’s style was her balance – she gave me the space to find myself in my own time, yet she never let me shy away from the curly challenges. The sessions were seamless and reliable, and I wouldn’t have changed a thing.”
This story reflects what Simone’s coaching is about: helping people reconnect with themselves so they can make decisions that are aligned with who they truly are. While the outcome was the successful launch of a counselling business, the deeper transformation was rebuilding confidence, finding a voice and believing that they were capable of creating a life and career on their own terms. Because when people change the relationship they have with themselves, they change the way they lead, the way they work and the opportunities they’re willing to create.